Pop-Ups are shops, restaurants, bars, cafés, galleries, exhibitions, which appear for only a short period of time in empty urban spaces. Different target groups make use of it such as Start Up’s, established brands or online retail brands. Pop-Ups are changing the way how new ideas are tested and established on the market. With this Pop-Ups leverage, there is a huge change within the retail industry.
Pop-Up’s keep great benefits ready for different target groups. They facilitate self-employment of Start-Up’s because the Pop-Up concept empowers them to test their business idea. With this it is possible to make perfect use of the innovative potential in Germany. Last but not least Pop-Up’s are a way to decrease vacancy and increase temporary use. Thus they are a superb possibility to use urban space creatively and bring back life to grey corners.